Side HustlesGet your offer in front of the right people. Pick one channel, test it, and measure what turns into customers.
10 channels
Google Search and Google's wider advertising network
Reaching people already looking for your service or product.
List specific buyer searches, write an offer that answers them, and send visitors to a matching page.
Choose the campaign type carefully: not every Google campaign stays on Search. Review irrelevant searches and track real enquiries or sales.
Facebook and Instagram, with other placements depending on settings
Visual products, local offers and reaching new audiences.
Create two versions of one offer: a clear product image and a short demonstration video.
Check placement settings and creative performance. Likes are not the same as paying customers.
Reddit communities and feeds
Niche products and services with a clearly defined community.
Read relevant communities, learn their language, then write a specific, useful offer without exaggerated claims.
Respect community expectations. Paid targeting does not mean permission to post promotional content in communities.
YouTube videos and Shorts through Google Ads
Explaining a service, demonstrating a product or building trust through video.
Film a short video with a problem, a useful insight, proof and one clear next step.
YouTube is bought through Google Ads; placements depend on campaign settings. Track leads, not just video views.
TikTok video feeds
Products and offers that can be demonstrated quickly in an engaging video.
Make three simple demonstrations with different opening hooks and the same offer.
Check current market availability and account requirements. Strong engagement does not guarantee sales.
LinkedIn's professional audience
Business services, consulting and offers aimed at specific professional roles.
Choose one buyer role and write an offer around a measurable business problem.
A narrow audience can be costly. Validate the offer with direct outreach before increasing ad spend.
Pinterest discovery and search surfaces
Templates, home, lifestyle and products people plan before purchasing.
Create a clear vertical product image with a benefit-led title and a relevant destination page.
People may save ideas before buying. Allow for a longer buying journey when judging results.
Bing and Microsoft's advertising network
Testing an additional source of search traffic for a proven offer.
Start with your most relevant buyer keywords and check where the ads can appear.
Search volume and placement options differ from Google. Review targeting rather than copying everything unchanged.
Organic search results and local discovery
Building long-term discovery or helping nearby customers find a local business.
Publish a useful page answering a buyer question. If eligible, complete your Business Profile with accurate services and photos.
Results take time. Online-only businesses are generally not eligible for a Business Profile.
Opted-in subscribers and relevant communities
Following up with interested people and earning trust without paid placements.
Share a useful resource, collect permission to follow up, and send one relevant offer.
Follow Canada's anti-spam rules, include an unsubscribe option and respect each community's promotion rules.
These links open external services. No ad accounts are connected and no campaigns or charges are created here.