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Event & Portrait Photography

Shoot weddings, families, headshots and real estate.

Monthly (CAD)
$500–$5,000
Startup cost
$2,500
Difficulty
Hard
Remote
No

Time: Weekends plus editing time

Overview

Photography pays well because it sells memories — the one product people never price-shop the way they do a lawn cut. Real-estate shoots provide steady weekday income, family sessions fill weekends, and weddings pay $2,000+ in a single day. Startup cost is the highest on this list, but used bodies and one good lens are enough to book your first season.

Step-by-step action plan

  1. 1
    Assemble a starter kit

    A used full-frame or mirrorless body plus a 50mm f/1.8 ($200) and a zoom. Budget ~$1,500 total from Kijiji. Skill with light matters far more than gear tier.

  2. 2
    Build a portfolio with free shoots

    Do 5–10 free sessions for friends and local families in exchange for testimonials and shares. Every session is 30 portfolio photos and a referral engine.

  3. 3
    Choose a niche and price it

    Real estate ($150–$300/shoot, weekly repeat clients), families ($300–$500), events ($150–$250/hr), weddings ($2,000–$4,000). Pick one primary and one filler niche.

  4. 4
    Create Instagram and a Google Business profile

    Instagram is your gallery; Google Business makes you findable for 'family photographer [city]'. Post every session — consistency is what books, not virality.

  5. 5
    Get a contract and a workflow

    Use a signed contract for every booking (deposit, deliverables, weather clause). Deliver a gallery via Pixieset with a print store — passive income on every shoot.

  6. 6
    Sell the seasonal mini-session

    Fall foliage, holiday, and spring-blossom mini-sessions: 20-minute slots sold in blocks of 8. One promo weekend can add $2,000.

Resources & tools

Pixieset

Canadian-built client galleries — deliver photos and sell prints in one place.

Google Business Profile

Free local listing; the reviews here drive real bookings.

Instagram

Your visual portfolio; post consistently with your city in the bio.

Canon / Sony used gear via Kijiji

Half-price bodies and lenses from private sellers — inspect before paying.

Canadian Association of Professional Image Creators

Industry association with contract templates and pricing standards.

🍁 Canada-specific tips

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