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Selling Online Courses

Transform your professional expertise or unique skills into passive digital revenue

Monthly (CAD)
$100–$2,500
Startup cost
$250
Difficulty
Hard
Remote
Yes

Time: 10-15 hours per week during development

Overview

Professional individuals and hobbyists pay for structured learning to bypass the chaos of random tutorials. You earn money by filming, editing, and hosting educational video content on global marketplaces or private platforms. Revenue is generated through individual course sales or monthly subscriptions. By packaging niche knowledge—such as Canadian tax law, specialized trade skills, or creative arts—into a digital format, you create an asset that earns money 24/7 without requiring your physical presence for every student.

Step-by-step action plan

  1. 1
    Identify a Profitable Niche Market

    Research high-demand topics on platforms like Udemy or Skillshare where average top-performers earn over $2,000 CAD monthly in specific technical or lifestyle categories.

  2. 2
    Outline Your Curriculum and Learning Outcomes

    Draft a syllabus with at least 5-10 modules that solve a specific problem, ensuring the content justify a price point between $50 and $200 CAD.

  3. 3
    Set Up Your Recording Studio

    Invest roughly $150 CAD in a high-quality USB microphone like a Blue Yeti and utilize free recording software like OBS Studio for screen captures.

  4. 4
    Produce and Edit Video Content

    Record your lessons and use tools like DaVinci Resolve or CapCut to keep videos under 10 minutes each, totaling 2-4 hours of high-quality finished footage.

  5. 5
    Select a Hosting Platform

    Choose between Udemy for its built-in audience or Thinkific, a Vancouver-based company, which offers a free tier for your first course to manage students directly.

  6. 6
    Launch and Market via Social Media

    Build an email list and offer a 50% discount to your first 50 students to gather social proof and reviews that drive organic search rankings.

Resources & tools

Thinkific

This British Columbia-based platform is a global leader for hosting independent courses with localized Canadian support.

Udemy

A massive marketplace that handles marketing for you in exchange for a percentage of sales, ideal for beginners.

Skillshare

A subscription-based platform that pays you based on the number of minutes students spend watching your videos.

Teachable

An excellent platform for those who want full control over their branding and student data from day one.

Loom

An easy-to-use screen recording tool that allows you to quickly produce high-quality technical walkthroughs.

🍁 Canada-specific tips

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