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Car Sharing on Turo

Rent your car out when you aren't driving it.

Monthly (CAD)
$300–$2,000
Startup cost
$100
Difficulty
Easy
Remote
No

Time: A few hours/week for handoffs

Overview

Your car is a depreciating asset that sits idle 90% of the time. Turo lets you rent it by the day — $50–$100/day for an average car, more for SUVs and vans — with Turo handling payments, booking and insurance tiers. Owners near airports and in tourist provinces do best, and a second cheap, reliable car bought specifically to rent can turn the hustle into a small fleet.

Step-by-step action plan

  1. 1
    Check your car qualifies

    Turo requires typically a 2005-or-newer vehicle in good condition. Read their Canadian requirements and your own insurance situation before listing.

  2. 2
    Photograph like a listing that converts

    Wash the car, shoot in golden hour light on a clean background: exterior 360°, interior, odometer, trunk. Dark parking-garage photos kill your daily rate.

  3. 3
    Price against your market

    Search Turo for your city and model class; undercut the average by 5–10% until you have 5 reviews, then price to market. Weekends and holidays carry premiums.

  4. 4
    Offer airport delivery

    Meeting renters at arrivals with a clean car adds a delivery fee and consistently earns 5-star reviews. Convenience is what people pay extra for.

  5. 5
    Protect yourself properly

    Choose the right Turo insurance tier for your risk tolerance, set a firm deductible, and screen renter reviews. Photograph the car at every handoff, inside and out.

  6. 6
    Reinvest into fleet #2

    Once car #1 earns consistently, a used, high-demand vehicle (Corolla, CR-V, minivan) financed against the income can double revenue. Run the numbers including winter tires and maintenance first.

Resources & tools

Turo — list your car

The platform itself: requirements, insurance tiers and pricing tools.

CAA — winter tire info

Winter tire rules and safety guidance for Canadian owners.

Kijiji Autos — used fleet candidates

Where to source the reliable second car when you scale.

Turo All-Star Host program

Host perks and ranking benefits for responsive owners.

CRA — reporting rental income

Car-sharing income is taxable; expenses may be deductible.

🍁 Canada-specific tips

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